the
GENERISIS guide to
literary
PRODUCT-PLACEMENT CLASSICS of the 20TH CENTURY
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At the close of the 20th century, the Modern Library chose its one-hundred best literary works in the English language... including such icons as Faulkner, Fitzgerald and Hemingway. Predictably, almost all were penned early - a few ("Slaughterhouse Five", "Portnoy's Complaint") dated to the 70's, nothing was included after "Ragtime". If great literature has effectively disappeared, there is still money. Corporate product placement has seeped, inevitably, into publishing from the television and cinema and classical literature, even now, is being rewritten to sell malt liquor, cars and remedies (both prescription and over-the-counter) for aching joints, flatulence and loathesome infections. Always a few steps ahead of the posse, GENERISIS matched the Modern Library Top 100 with the top hundred American media-buyers, and as books are dumbed down... even Tolstoy, Shakespeare and the Bible... this is what the classical literature of the future will resemble... |
WELCOME to the NEW WORLD ORDER, SUCKA!
THE MODERN LIBRARY'S #1 SELECTION, as edited by Advertising Age's #1 media buyer...
#2 - Fitzerald's jazz-age classic, brought to you by General Motors:
#8 - Arthur Koestler's grim fable, made consumer-friendly by the Disney Corporation:
#10 - Steinbeck pasteurized by the Diageo liquor, baked goods and canned vegetable people:
#64 - J. D. Salinger's coming-of-age classic, courtesy of the Colgate-Palmolive company:
#71 - Don't leave home without Conrad's masterpiece, as presented by American Express:
These exquisite turds of product placement literature will be rotated on an irregular basis - look for Huxley and Orwell, Faulkner, D. H. Lawrence, Papa Hemingway and, of course, more Joyce... coming soon!
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